As alumni of the Johnson School, you are our most important emissaries to and in the global business world. How you present the school, both formally and informally, shapes its reputation across cultures, industries, and communication mediums.
The information in this Toolkit is designed to help you talk about the Johnson School in language that supports its brand, and distinguishes it from competitive peer schools. In the Toolkit, we give you three guides for promoting the school to your colleagues, companies, friends, and prospective students:
© 2009 The Johnson School